It sometimes can be challenging to find motivated sellers as an investor. There are many challenges facing investors including increased competition and sinking home prices.
With thousands of layoffs being announced and a dismal economic forecast locating motivated sellers is like taking candy from a baby. Truth is, there isn’t. The question is, how do you find them?
I found that an excellent way to find motivated sellers is on the internet. As you are surely aware, there are a plethora of services that provide non-exclusive lists of motivated sellers. I’m insinuating a thorough internet presence that the owner has exclusive access to. In a nutshell, a website that you control that feeds you motivated sellers.
How should you execute this solution? A timeless web design is where it all starts. It must go far in showing you as a serious business with sufficient capital and knowledge to solve the problems of motivated sellers. It should illustrate that you have solved dilemmas for other motivated sellers. Convincing sales copy is a must if you want your visitors to want to work with you and contact you. It should have a way for them to send their contact information and property details to you.
Start by finding an expert designer to create a website for you or do it yourself. Optionally, you could customize a template that you purchase. Desiging something from scratch or even buying a template will require some design and HTML skills. Unless you have a brother-in-law in the business you must have to have capital to hire someone. Your time is important and you should decide what it’s worth. Do you want to make yourself worth $20 an hour in developing the solution yourself? Do you have time on your hands and not much money?
Happy customer testimonials should be littered throughout. Take your offline credibility kit and fashion it for your website. Video testimonials are very persuasive if you can get them. Additionally, streaming audio of customer testimonials works great. Satisfied customers are very persuasive.
Visitors to your site will submit their information using your forms if you use convincing sales copy. I’ve discovered that Dan Kennedy is an excellent source to use when writing your content. He’s a man among boys when it comes to copy writing. You’ll get some excellent ideas if you buy his book, The Ultimate Sales Letter, and read it through. Each page should include a compelling call to action.
Finally, include plenty of lead generators. These are forms online that your visitors fill out. The forms should acquire the visitor’s contact info in addition to their property details. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.
Maybe the biggest challenge is getting visitors to your new website. Ads on Yahoo, Google and MSN can be an effective way to do this. You can do this with pay-per-click (PPC) advertising or use Search Engine Optimization (SEO) to get your site ranked. When you start getting visitors you may discover that you need to modify your content. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. You can increase your conversion rates by utilizing squeeze pages and landing pages.
With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.